About Us

Ask me in 2008 if I would be opening an online boutique to encourage and promote women supporting women, no way would I have had enough courage. Fast forward after getting married to my high school sweetheart and having our precious baby girl, who has - without a doubt - inspired me more than I'll ever be able to put into words. She doesn't even realize it. I am super introverted, Charlie Jo is not - i've learned quickly from her that people and friendships really can be so uplifting and FUN!

If you're a mom or around small children and you're reading this, you know children will talk to anyone. She really has inspired me to step out of my comfort zone. We're all in this together girls, lets encourage and support each other, have fun and look stylish while doing it. 

I've always loved fashion, and I love that moment when you compliment someone on their style, they always have a huge smile on their face. It almost instantly brings happiness to someone, and why not make someone feel confident about not only themselves, but their outfit. 

Gifting is my love language, my husband can vouch to this. He has been my motivation leading up to launching La Lou, not only by speaking my love language (thanks babe) but by supporting me in this journey. You know that feeling when your present is opened, and the recipients face glows, pure excitement!! That is my mission here is that you find something that makes you feel and look stylish and fabulous. Life's tough, shopping and friendships shouldn't be! 

If anything out of this huge leap of faith, I have learned that life is hard, but sometimes hard things turn out to be really great. I am so grateful for the village that supports me, because gosh I couldn't do this without them, and I am so thankful for you taking the time to read this. Eat the cake, buy the good wine, life's too short - look and feel confident in La Lou - buy the clothes and shoes sis! 

XO, 

Brittany